Press Releases > Freeplay is for Outdoor Enthusiasts

2006-01-25
2006-01-25
Press Release - Quixote Group:

Freeplay™ is for outdoor enthusiasts
GREENSBORO, N.C. - Freeplayô consumers share a common fundamental human value: The desire to live life to the fullest. Outdoor enthusiasts seek the thrill of being "out there enjoying myself ... expanding horizons ... having no boundaries ..."

Freeplay products allow consumers to meet their goal of exploring and experiencing nature. Each product is tailored to meet the specific needs of an active lifestyle. Freeplay products offer:
  • Renewable energy for radios and flashlights through solar energy, rechargeable energy, or wind-up (human) energy
  • A portable energy source that provides dependable power for emergency situations or everyday use
  • Rugged construction to endure a lifetime of hard usage
  • Splashproof casings for being caught out in the rain
  • The freedom from worry about disposable batteries or being stranded in the wilderness without light
  • A signaling function on the Jonta flashlight for emergencies
  • Varying flashlight light intensities for different uses
Freeplay appeals to those who spend time outdoors
Freeplay products work for those who participate in outdoor sports: cycling, fishing, boating, hunting, hiking, climbing and camping. These consumers like to "rough it", but often want some comforts of home. By making it easy and renewable, Freeplay flashlights, radios and portable power sources let outdoor enthusiasts get more from their outdoor experiences.

Freeplay protects the environment
All Freeplay products use only renewable forms of energy, eliminating waste from disposable batteries. This renewable aspect of the Freeplay product is growing in importance. According to the California Department of Conservation, Americans use 2 billion non-rechargeable batteries each year, and traces of the mercury found in the waste stream is attributed to their improper disposal. The Freeplay energy storage unit never needs to be replaced so the Freeplay product can last a lifetime.

Nothing works harder than Freeplay
According to recent product comparison studies, Freeplay products rank the highest in several key categories including: light intensity over time, operating time per input of energy and current produced at voltage. For the consumer this means a longer lasting, better performing product.

For more information, please contact:
Angie Roberson, 336.544.2413, aroberson@quixotegroup.com
Cincia Brooks, 336.544.2415, cbrooks@quixotegroup.com

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