Press Releases > Freeplay - Keeping in tune with fashion

2003-07-15
2003-07-15

Freeplay - Keeping in tune with fashion
Fashion catwalks and interior design shows for the Summer and Autumn have unveiled a plethora of bright colours, funky designs and plastic! The demand for all things see-thru has extended into electricals and housewares, and with it comes the exciting launch of a PINK translucent Ranger Radio from Freeplay.

Following in the footsteps of the recently launched cool blue transparent Ranger Radio, which is enjoying strong demand, is a 'hot pink' version that is set to ignite consumer interest.

'Translucent casing has always been a big hit for Freeplay,' said Vivian Blick, marketing director of Freeplay. 'We're confident that the new pink Ranger will evoke desire in consumers. You don't always have to need a radio to buy one - and that's exactly what we're doing with this new colour. The see-thru casing creates an intrigue around the workings of the radio and appeals to consumers' sense of touch and current desire to co-ordinate their interiors.'

With all of Freeplay's products, battery failure becomes a thing of the past as consumers are given a choice of reliable wind-up, solar and rechargeable power. The radio will give 25 hours playtime (depending upon volume) when fully charged. Fitted with a NiMH battery that can be charged by its own AC/DC adaptor, or via an in-built solar panel, this useful piece of kit has been designed to be functional as well as funky and eye catching.

The products are perfect for gifts, replacement, and particularly for impulse purchases. The Ranger Radio will retail at £44.99. For further sales information call 0116 234 4644.

-Ends-

For further information or photography, contact:
Jo Lowe or Sally Russell at Splash Communications Tel: 01225 318000 Fax: 01225 313876 or email: jlowe@splashcommunications.com

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