Press Releases > Freeplay's flashlight gets a facelift

2004-02-09
2004-02-09

Freeplay's flashlight gets a facelift
Freeplayís Sherpa, the worldís most reliable torch, is now available in a new contemporary translucent colour. As well as being rugged, environmentally friendly and dependable, the Sherpa Flashlight now has a cool blue casing to capture the attention of all those design-conscious and colour co-ordinated shoppers.

This striking new look follows in the footsteps of the companyís recently launched transparent blue Ranger Radio which is enjoying strong consumer demand.

Designed to provide 24/7 light at the turn of a handle or recharge via the mains, the Freeplay Sherpa is a truly bright idea. With a compact yet robust body, it is surprisingly light to carry and easily withstands the rigours of outdoor life, travel and home use.

A rechargeable battery supported by the innovative failsafe wind-up Freeplay technology, makes the Sherpa a serious piece of kit but at a reasonable price. Designed as two flashlights in one, thereís normal beam and ultra beam, using a high-efficiency, xenon-filled, dual filament bulb. A quick 30-second wind will give around 8 minutes of normal light ñ a far superior return on winding to any other product on the market.

Top-up rewinds keep the light shining for as long as you need and it retails at around £34.99.

Vivian Blick, marketing director of Freeplay comments: ìDesign and colour are driving forward categories and sales of, what until now have been considered, practical items. Freeplayís torches deliver more light and for longer, than any other self-sufficient product on the market. The addition of new contemporary colours, such as the cool blue, attracts impulse purchase and will influence the purchasing decision.

For stockist information call 0116 234 4644.

-Ends-

For further information or photography please contact:
Jo Lowe or Sally Russell at Splash Communications Tel: 01225 318000 Fax: 01225 313876 or email: jlowe@splashcommunications.com

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