Press Releases > Light Fantastic ! Freeplay Energy Kito puts affordable led illumination in the Spotlight

2006-02-22
2006-02-22
Press Release - Splash Communications:

FREEPLAY ENERGY KITO PUTS AFFORDABLE LED ILLUMINATION IN THE SPOTLIGHT
Sixty seconds of winding is all it takes to bring one hour's worth of brilliant LED illumination to any situation, thanks to Kitoô - Freeplay Energy's brand new and highly affordable self-powered flashlight which is set to bring light to the masses in 2006.

The super-strong and stylish Kito combines the independence of highly-developed Freeplay Energy technology with the cutting edge reliability of LED generated light. Designed to be simple, sustainable and robust, the lanternís 10mm ultra bright white LED provides excellent shine time, and power delivered by the failsafe hand-driven mechanism offers peace of mind for guaranteed performance anytime, anywhere.

Available in eye-catching yellow or blue, the Kito dispenses once and for all with the need to replace batteries or bulbs, bringing the luxury and performance advantages of next-generation flashlight technology within easy reach of most socio-economic groups, without compromising on quality.

Rory Stear, Executive Chairman, Freeplay Energy Plc, has tipped the arrival of the Kito as a proud moment for the company and a major milestone and turning point in the global flashlight market. He comments: "Innovation isn't just about being at the pinnacle of technology, but also finding a way to deliver it at a price that is within the reach of most people. The development of the Kito is testament to Freeplay Energy's many years of research and improvement in the flashlight market and the advances we have made are now enabling us to launch a high performance, ultimate LED flashlight to the European market that hits the 'under £15 price level'. The product offers fresh appeal to consumers and stands to be well received by retailers who are looking for a logical extension to our product range."

The naming of the Kito as a product follows the theme of Freeplay Energy's corporate social responsibility programme. Translated from Swahili, the name means 'precious one' and links to the company's support for charitable work in Africa which seeks to support the needs of children who are exploited in the mining of precious Tanzanite gemstones.

Freeplay Kito will be retailing in Europe at a recommended retail price of £14.99 and will be distributed in the UK by the Tango Group www.tangogroup.net.

-Ends-

Notes to Editors: Established in 1994, Freeplay Energy plc is the ONLY Company in the World dedicated to the harvesting of human energy. Its series of rechargeable and wind-up products are renowned for design excellence, for reliability, as well as for delivering energy nearly three times more efficiently than all other competitors in this market space. Freeplay Energy's products guarantee power anywhere - any time! Applications include radios, torches and a mobile phone charger, with over 3.5 million units sold to date. Freeplay Energy plc has a new product development plan which anticipates broadening the application of its technology into new product categories in 2005, 2006 and beyond.

For more information, please refer to the company's website - www.freeplayenergy.com

For further information, photography or stockist information contact:
Jennie Wood at Splash Communications
Tel: 01225 318 000, Fax: 01225 402092
Email jwood@splashcommunications.com

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