Back in 1987, the Brundtland Report was published by the United Nations World Commission on Environment and Development. It described sustainable development as, "development that meets the needs of the present without compromising the ability of future generations to meet their own needs" and, 25 years later, this vision is underpinning a subtle shift in the way many businesses view their engagement with current and future generations.
‘Corporate Social Responsibility’ is being overtaken by ‘Corporate Sustainable Responsibility’, in recognition that action taken today should have a lasting impact and prepare the ground for an improved tomorrow.
This approach very much mirrors Freeplay Energy’s philosophy and has influenced both our product development and the way in which we aim to see the products deployed around the world.
Our wind-up and solar powered products offer measurable social and environmental benefits for global community programs. Using clean, safe, sustainable and free energy, Freeplay Energy’s products give universal access to light, information and communication, encouraging sustainable development, supporting social change and empowering citizens. At the same time, the products help reduce energy consumption and minimise environmental impact.
Freeplay’s wind-up and solar powered radios have been shown to have a significant, positive effect on community development and the empowerment of individuals, particularly within Africa and Asia. By providing access to information about health and agricultural best practice, civil security and emergency preparedness, and by facilitating communication and the sharing of experiences within and between communities, Freeplay radios continue to play an important role in enabling citizens to break the poverty cycle and build a successful, productive and sustainable future.